Home page provides easy to use navigation to find your best running shoes by brand, shoe type, etc.
RunningShoesExpert.com Home Page
Home page provides easy to use navigation to find your best running shoes by brand, shoe type, etc.
Shoe pages are modified using the Wordpress filter system and integrate price comparisons for easy access to important info.
Individual Running Shoe Pages
Shoe pages are modified using the Wordpress filter system and integrate price comparisons for easy access to important info.
Updated every hour, pricing information is shown for many online retailers for both men and women.
Price Comparisons
Updated every hour, pricing information is shown for many online retailers for both men and women.
Shoes are categorized to provide an easy way for customers to find the shoe they are looking for.
Shoe Finder
Shoes are categorized to provide an easy way for customers to find the shoe they are looking for.

RunningShoesExpert.com - Affiliate Marketing for Running Shoes

Posted Tue, 07/20/2010 - 05:55 by jeremy.zerr

A personal project of mine is providing information on how to find the best running shoes through running shoe reviews and online retailer price comparisons on best running shoes.

This is a Wordpress installation with a custom Wordpress plugin built in php that runs the whole show.

The running shoes are also sold through affiliate relationships with over 10 different online running shoe retailers, that collectively use four different affiliate management services.  These services are Commission Junction, LinkShare, Google Affiliate Network, and Amazon Web Services (Product Advertising API).  To provide my customers with the best running shoes shopping experience, every hour, pricing data is fetched automatically and updates the website.  Much php programming dealing with XML parsing, HTTP and SOAP requests is necessary to fully automate the process.

The shoes are also categorized by shoe type and other characteristics to drive search functions and shoe recommendations throughout the site.

The site relies on SEO for organic traffic from search engines, and google analytics is used to analyze vital performance metrics to show success of keyword targetted articles.

A little bit of YUI javascript is also used to tie some AJAX features together on the frontend.